SHE WHO WRITES

The art of business writing.
Compelling, engaging, and results-driven.
Words that inspire and connect.
Stories that reimagine your brand.
B2B, B2C, SaaS and technology expertise.
Business and creativity writing coaching.

the year Coffee Content was established in the UK

countries worked in across four continents

of the big five tech companies enjoy my writing

websites written for delighted clients

business writing lessons given across eight countries

Is your content working for you?

Website underwhelming? Emails disappearing into the ether? Whitepapers too sluggish and eBooks too bland? Is your content not engaging your readers effectively? Are you looking for fresh content that adds value?

I take away your content pain. Leave your words with me and I’ll create sticky content that captures your customer’s attention. This is where all your content problems are solved.

Let’s add some caffeine to your content.

What I do when I brew…

COMPELLING CONTENT

I’ve been creating compelling content for clients all over the world for more than 20 years. Blending a passion for words with business acumen, I collaborate with clients in the UK, USA, Europe and Africa to maximise the impact and potential of their content. My love for brilliant B2B content can be seen in the work I’ve done for leading brands in the business, technology, finance and healthcare sectors.

COPYWRITING

I’ve worked with leading brands to create dynamic and engaging content for their ATL and BTL campaigns. Sales packs, brochures, LinkedIn campaigns, marketing decks, advertorials, eBooks and emailers (and so much more) are part and parcel of my copywriting catalogue. I craft content that’s on brand and on time, and without an ego. It’s your copy and I’m committed to getting it right.

WEBSITE CONTENT

I’ve collaborated with global brands to create standalone pages for campaigns; download and thank you pages designed to capture leads; websites to launch new products and solutions; and website content refreshed and revitalised to boost visibility and customer engagement. I’ve also worked with SMEs and startups to build websites that capture their passion and innovation from the very first click.

LONG FORM CONTENT

Powerful content can be short. It can also be lengthy, well-researched, and immersive. I have extensive experience creating long form content such as marketing and sales packs, evergreen guides, annual reports, reports, studies, eBooks and research-led articles. Built on solid foundations that include statistics, interviews and insights, I build beautiful content that has longevity and value.

BRAND BUILDING

Dream of content that injects your brand with some caffeine? Want copy without an adverb in sight? Want acronyms and business speak that’s balanced and interesting? Consider it done. My skills span multiple niches, and industries (acronyms included) and I work with you to create words that work the way you want. I am here for your brand and what you need to build it.

ESPRESSO REPORTS

Espresso is the dedicated whitepaper arm of the business. I use tried and tested frameworks to ensure your whitepapers deliver what you need as a brand and a business. Our innovative Mini Whites capture the heart of a whitepaper in miniature form, offering smart, bite-sized insights and facts within an easily digestible format. Our team delivers whitepaper perfection.

BREW YOUR BRILLIANCE

The blank page. The empty canvas. The barely-opened journal. It’s time to fill them. My one-on-one Creative Coaching helps you explore your creativity, overcome blocks, and discover your potential. Everyone starts somewhere and my creative coaching is designed to give you the start you need. It doesn’t matter what you want to create, what matters that you realise you’re creatively brilliant.

BITE-SIZED BURNOUT

Tired ten minutes after you get out of bed? Struggling to think clearly? Feeling overwhelmed? Bite-Sized Burnout provides you with simple, bite-sized wellness snacks you can enjoy throughout the day to ease your stress, improve your mental well-being and reduce your exhaustion. Simple and effective solutions to boost your mood and your well-being. Get in touch for corporate and individual training.

TUTORING

Do you want to refine your business writing skills? Are you interested in learning more about talking to readers and how to structure your content? I can teach you. As a tutor for the City, University of London Business Writing short course (sign up!) I also provide one-on-one or group tutoring to companies and executives wanting to know more about the art of writing within the business environment.

Tamsin is a true unicorn: She cares deeply about her work and clients, and she delivers work effortlessly. Apart from being incredibly smart and an incredible writer, she also possesses the rare skill to translate complex concepts into language that most people can understand. It is a joy to be her client, and I can't recommend her work enough.

Mariska Burger, General Manager: Marketing for Citiq Prepaid

Tamsin is one of the most effective, efficient people I’ve worked with over the years. She grasps briefs from the slightest information which makes projects easier for the wider team, every time. Her technical knowledge is superb, and she demonstrates great patience in helping other members of the team (and sometimes clients) improve their understanding. She’s also relentlessly cheerful, helpful, and a delight to work with.

Viki Ross, Project Manager, Hoxby

Avatar PR started working with Tamsin Mackay to achieve a specific goal: elevate client's positioning in the public sector through a series of thought leadership content. Tamsin is a talented wordsmith, researcher, and editor who has a way with words. She's extremely skilled at naturally incorporating client's key messages throughout her articles and has an intuitive sense of how to tell a technical story in an interesting way. We believe her company, Coffee Content, deserves recognition for always delivering exceptional content.

Ethel Ramos, Managing Director, Avatar PR

Tamsin is one of the most reliable and flexible writers I've had the privilege of working with. I've commissioned her to write on numerous topics and her content is always excellent. She's able to creatively interpret even the most minimal of briefs and still create quality content across a wide range of topics. It's for these reasons that I've relied on her across multiple publications and companies over the past decade.

Ben Kelly, Former Special Projects Editor Mail & Guardian, Former Editor Brainstorm, Senior Business Writer NTT Ltd.

Tamsin is a brilliant writer with the ability to bring wit, humour, seriousness, intellect and analytic thinking into her writing. Her command of the English language is outstanding, and she has been an invaluable resource to our team.

Lizelle McDermot, CEO McD2

Tamsin Mackay has been a valuable asset to DUO Marketing + Communications over the past 10 years. Her deep understanding of the technology industry, coupled with her talent for translating complex topics into end user and media-ready content, speaks volumes about her expertise.

Duo PR & Marketing

brands i’ve brewed with…

My experience spans hundreds of companies across a dozen countries. Here’s just a small selection of my satisfied content clients.

Let me help you!

A digital nomad with offices in the UK, Europe and Africa, I write for anyone, anywhere and at any time. My talent travels with me and my commitment to your content and deadlines never changes, regardless of continent or country.

Give your copy a kick